How to Boost User Engagement on B2B SaaS Platform in 2024
The SaaS business is snowballing and is expected to reach 232 billion dollars in value by the end of 2024. Because of such an expansion in the market, competition is also heating up between SaaS platforms.
So, how can a business survive, and what is the secret recipe for running a successful SaaS business? The answer is simple: user engagement. The Harvard Business Review says that if you can keep 5% more of your customers, your income can go from 25% to 95%.
Here we present five foolproof methods for boosting user engagement on your SaaS platform. Follow them and reap the benefits.
1. Personalize the Content
It might not come as a surprise, but personalization is the king of B2B marketing. Creating personalized content for individual needs and preferences makes customers feel valued, and hence, they engage better.
This kind of tailored content is responsible for 44% of clients as returning customers and is a highly successful strategy.
Personalization can be done with custom dashboards, customized push notifications, in-app tutorials or updates, or recommendations.
2. Effortless Omnichannel Experience
As simple as it sounds, the best way to boost user engagement is to make sure you are available on every social media platform. Since customers interact with the company through many channels, it can be very beneficial for user engagement and, in turn, better sales and more users.
It’s also important to tailor your content and messages to each platform. For example, sharing business details and jobs on LinkedIn and product infographics on Instagram and Pinterest can boost user engagement.
3. Provide Updates and Features
Like anything else, it is equally essential to frequently offer updates and new features to your SaaS platform to keep it fresh. This way, users will stay interested and involved if you add new features.
Always communicate these updates and other added features to users via social media platforms and email services. Add good graphics and images to your new feature release.
4. Reward Engaged Users
One of the most effective methods to drive user engagement is by offering incentives. And the best method to imply this is to gamify some features.
Gamification makes and encourages users to use your platform more often.
So, add features, like points, badges, or leaderboards, to keep people interested and motivated to interact. Make these incentives easy and approachable so that users stay engaged with your product.
5. Offer Excellent Customer Support
Customer support is the backbone of any business. To boost user engagement, offer support services on multiple channels, such as live chat, email, and phone assistance. Ensure that the customer support staff is knowledgeable and helpful.
Conclusion
A good user engagement plan is built on giving your users something of value, helping them connect, and constantly changing to fit their needs. If you consistently follow these methods, this will undoubtedly lead to more user engagement and other associated benefits.
So, what strategies will you use for your SaaS business? Comment below and let us know!